
Using AI: Having good taste & asking the right questions.
Opinion article by Thomas Atkinson, 2025
Working with AI to boost productivity is now an industry standard, and the rapid growth of technological capability is exciting and useful. Yet in our modern digital dwellings, creator and audience a-like, we seem to be craving a human component to our online communications.
AI is becoming increasingly competent and its capacity to generate material resembling organic communications is developing with its growing frame of reference to large language models. It would seem that this creates a problem for people in careers that would otherwise be performing the same labours that AI is beginning to replace, but this is partially unavoidable due to the efficiency of machines and the associated economical advantage it can provide for businesses functioning in a competitive market. This makes it apparent that we must accept AI in the role of business, however it does not free us from the role of decision-maker. It is the task of getting AI to create the right thing which is key- just because something is travelling fast does not mean it is bound to the correct destination. It is the responsibility of the individual to don their long-distance binoculars and conduct the growth of Artificial Intelligence in the right direction. As it relates to design, this is partially achieved through good taste and by asking the right questions.
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