Brief

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Christopher Ward is known for creating exceptional,

precision-engineered watches that embody timeless design, craftsmanship, and British heritage. Since its founding, the brand has built a reputation for offering luxury timepieces, without the typical luxury markup, making high-quality watches accessible to a global audience.

 

Christopher Ward needs fresh ideas to build a bridge between its brand and Gen Z. Your concept should focus on how business can engage with this generation in a way that reflects their values of sustainability, craftsmanship, and transparency. It could be a digital experience, a social campaign, a physical or virtual space.

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Insight

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Time and change are inextricably linked.

We all go through changes in our lives,

and so we all have a relationship with time.

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Solution

 

Not to market a watch, but to market the thing a watch measures - I created a video advertisement which depicts change everywhere in the natural environment and how this is reflected in our own lives.

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The video communicates the idea that your one great watch is the thing that sticks by you throughout the changes in your life. The implication is that owning a watch engages you with the very substance of life itself, who doesn't want that?

The effect is that a watch for life would be sustainable and create loyal customers; two things Christopher Ward mention they value highly. 

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Creative Advertisement, Motion Design

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